Web sites have become a vital marketing tool.  Experts recommend that developers test their sites with real users to make sure the site is meeting the needs of their target audiences.  What image is being portrayed?  What content and features do users hope to find?  Does this site structure make sense and are they able to navigate and complete tasks easily?  What improvements are needed?  Asking customers for their input will lead to better sites and greater user satisfaction and loyalty.  Group Works can conduct usability research to help you improve your site.  Call 916.974.0555 or write to ellen@groupworksonline.com for more information.

Read more about usability in the article Is Your Website on Target?  

Look for links to sites with more about usability testing in the Links section of this site.