Group Works specializes in conducting focus groups to help clients understand the attitudes and behavior of the organization’s target audience.  Gaining insights about customer motivations gives marketers a competitive edge in developing products and services that meet market needs and in designing persuasive communication materials.  If you are developing or re-designing your Web site, you'll want to consider usability testing. 

In addition to focus groups, Group Works offers meeting facilitation services to help clients have more productive meetings.  Examples of meetings that benefit from professional facilitation include management planning retreats, community forums, customer advisory boards and brainstorming sessions.